Why Lab Grown Diamonds are Better?
FAIR PRICING
Get larger, higher-quality diamonds at a fraction of the cost – without compromising your values.
HIGH QUALITY
Chemically, physically, and optically identical to natural diamonds – only created in a modern laboratory.
LONG LASTING
Better Hardened, and optically identical to natural diamonds – only created in a modern laboratory.
As a modern jewellery brand, we combine the assurance of a physical showroom experience with the convenience of secure online shopping. Our detailed price breakup, clear purity disclosures, and customer-first policies reflect our commitment to honesty and long-term relationships.
From bridal masterpieces to refined daily wear, our collections are created to celebrate individuality, milestones, and heritage. Whether you visit our showroom or shop online, we strive to deliver exceptional quality, personalized service, and jewellery that lasts for generations.
A diamond is a diamond. No professional Gemmologist* can be sure of distinguishing a lab-grown diamond from a real mined one with 100% accuracy. Chemically, optically, structurally they are mutually indistinguishable. The lab grown diamonds have been around since the war. They were 1% of the market in 2015, 5% in 2021 and 40% recently, projected to be 75% by 2030.
The engagement rings in US of A are 70% such diamonds of late. They are a tenth in price of mined diamonds, which may be unethically sourced blood diamonds: a $50,000 mined diamond equivalent artificial diamond is available at approximately $5000-8000.
The depreciation in the price of a mined diamond on exiting the showroom is almost half, just imagine the consternation.
*A gemmologist is a trained scientific professional who identifies, grades, and appraises precious stones, including diamonds, colored gemstones, and pearls. They analyze a stone’s physical properties, crystal structure, and optical characteristics using specialized tools like refractometers, spectroscopes, and microscopes.